H&M POP UP STORE

Hello Friends, I love browsing the internet for inspiring ideas. Today I came across this H&M charity pop up store at Scheveningen Beach in the Netherlands. H&M has been collaborating with WaterAid since 2002, including an initiative every summer whereby thei sell an exclusive bikini. This year they offer a whole beachwear collection dedicated to support WaterAid.

A variety of essentials for men, women and kids from H&M’s “Beachwear in Shades of Blue” line were available at the shipping container-style shop on the beach, and a full 25 percent of the sales proceeds went directly to WaterAid.

Q. WHAT DO YOU THINK ABOUT THIS INITIATIVE AND DO YOU HAVE SIMILAR INITIATIVES IN YOUR COUNTRY? I'D LOVE TO HEAR YOUR THOUGHTS!

via: Springwise