14 March 2010

Subway living room

IKEA created a real living room in four of the most busy subway stations in Paris. The Swedish furniture and lifestyle brand “invades” the daily life of people, displaying sofas, lamps and other pieces in the staions, recreating a living room athmoshere for people waiting for their train.The idea is that people can try in first person the quality of the products and their comfortableness being surprised in an ordinary action like going back home from the office.

What do you think of this creative idea?
via: Trendhunter Magazine

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