21 August 2009

NEW: Zara Home Country Trend

Zara Home has just launched it's new Autumn/Winter '09/'10 collection. They define the new trends in 4 categories. Click here to see all the trends. One more ‘longterm trend’ is that of the ‘Farm of the Future’. This country trend is about the idea of living on a highly modern farm and producing everything we need ourselves - or at least the dream and look of that. Less is more here, it is kind of a ‘warm minimalism’. Wood and natural wood tones are the most important material in this minimalist and streamlined story . Not too smooth or too textured, neither incognito nor show-off, neither calm nor brash, neither classical nor extravagant – the home is becoming magnetic, sensual and charismatic thanks to a palette of neutral colours with far from anonymous effects.

Fabrics are pure and functional with attention to detail, organic influences and always in refined natural qualities. Patchworks make use of the colours that fade one into another and objects play together in groups. Knits are important. Silver objects are decorated with ornate patterns punched–out in delicate pin-holes. Tableware is simple with white wash glazes in organic and unassuming forms. The range of subtle hues are used to dress the table with each plate in a different colour etc. Also: Plastic that looks like wood and clay that looks like textile for example! Using high-tech materials to get the look, with a surprise to the touch.

Personally, I love this style. It's calm and I feel at home surrounded by nature. What do you think of this collection? You can leave your comments below.

source: Zara Home

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